Consider the structure of your website.
Before embarking on building a website we need to stop and consider fully the purpose the website is going to fulfil.
Call To Action
No matter what purpose is decided, the website will require a Call To Action. Possibly even more than one.
A Call To Action (CTA) is the action you want the visitor to take eg. Call Now, Sign Up or Buy Now.
The Call To Action is an imperative step along the marketing conversion funnel.
Thinking through the process
Describing your typical visitor, the reason for their visit, what they want to achieve from visiting your site, what they may or may not already know is key to having the right layout and to provide the information that the visitor needs at just the right time.
A typical structure for a business website may look similar to the following: