What is Google Analytics
Google Analytics captures data from visitors to your website to assist you in analysing how well your site is performing
You can view reports that will show you (for example):
- how many visitors you have had over a period of time,
- compare visitors from different periods of time
- see where your visitors are from (eg. what city)
- see what browser your visitors are using
- see how much time visitors are spending on your website
- see what pages your visitors are existing from most often
How to track visitors with Google Analytics Code
Go to Google Analytics, ensure you are logged in. Go to Admin in the bottom-left corner. Go to Account Create New Account. Follow the instructions. If you are using a Genesis theme, you can simply paste your Google Analytics code into the Customiser – Go to Appearance, Customise, Theme Settings, Header/Footer Scripts and post the code (from the Google Analytics page) under Header Scripts.
While you have your website open, go to Google Analytics, <i>Real Time</i>, <i>Overview</i> and check that you are showing up as a visitor to verify that your code is working.
Google Analytics also has an app in the Apple Store so you can check your analytics from your phone.
Google Analytics has five main sections (in the left-hand menu):
- Real-Time – Shows visitors on your website right now!
- Audience – Information about your visitors
- Acquisition – Where your users came from (eg. Facebook, a Google search etc)
- Behaviour – What your visitors did on your site
- Conversions – Shows how your visitors converted on your site (if you have it set up)
Some reports that you to get you started:
Note: change the date range in the top-right corner. You can also compare data ranges.
- Audience -> Overview: will give you
- the number of users that have been on your site,
- how much time they spent on the site,
- whether they were a new or returning visitor
- your bounce rate (users that visited your site and left immediately)
- what country and city your users are from
- Audience -> Mobile -> Overview: will give you
- the breakdown of visitors using mobile and desktop
- Acquisition -> Overview: will give you
- the breakdown of where your visitors came from to get to your website (eg. Facebook, Google Search, Paid Advertising)
- Behaviour -> Site Content – Exit Pages: will give you
- a breakdown of the last page your visitor was on before they exited the website (useful to diagnose problems)
Google Analytics can be very useful, especially when used in conjunction with Google Search Console.